Privacy Policy

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LAST UPDATED: June 6, 2011

Best Western Red Carpet Inn (referred to herein as " BW Red Carpet Inn ," " we ," and " us ") is concerned about privacy issues and wants you to be familiar with how we collect, use and disclose Personally Identifiable Information (as defined below). This Privacy Policy (the " Policy ") describes our practices in connection with Personally Identifiable Information that we collect through our websites (collectively, the " Site ") and by other means.

This Policy does not address the collection, use or disclosure of information by third parties, which shall include entities granted a sub-license, directly by BW Red Carpet Inn or by an authorized licensee of BW Red Carpet Inn and third-party affiliated organizations which are entities permitted to sublicense Affiliate Hotels outside the United States in various countries/territories throughout the world (" Affiliate Hotels "). Please be aware that Affiliate Hotels are independent entities neither owned nor controlled by BW Red Carpet Inn. In fact, Affiliate Hotels may have their own privacy policies, which may be different from ours. To learn about the privacy practices of any of the Affiliate Hotels, you should review their privacy policies, not this Policy.

By providing Personally Identifiable Information to BW Red Carpet Inn, you agree to the terms and conditions of this Policy. If you do not agree to the terms and conditions of this Policy, please do not provide any Personally Identifiable Information to BW Red Carpet Inn through our Site or otherwise. We reserve the right to change this Policy without prior notice. You can determine when this Policy was last revised by referring to the " LAST UPDATED " legend at the top of this page. Any changes to our Policy will become effective upon our posting of the revised Policy on the Site. Use of the Site following such changes constitutes your acceptance of the revised Policy then in effect.

For individuals in the European Economic Area (EEA), you should be aware that BW Red Carpet Inn abides by the Safe Harbor framework agreed to by the U.S. Department of Commerce and the European Union (EU) with respect to Personally Identifiable Information collected by entities located in the EEA and transferred to BW Red Carpet Inn in the United States. For additional information regarding the Safe Harbor program, see the U.S. Deptartment of Commerce web site at .

What Types of Information Does BW Red Carpet Inn Collect From Me?

BW Red Carpet Inn gathers three basic types of information from you: " Personally Identifiable Information " (or " PII "), " Non-Personally Identifiable Information " (or " Non-PII ") and " IP Addresses ". Personally Identifiable Information is information that identifies you as an individual. Non-Personally Identifiable Information is aggregated information, demographic information and any other information that does not reveal your specific identity. An IP Address is the Internet Protocol address of the computer that you are using to access our Site.

We may collect PII, such as your name, postal address, telephone number, e-mail address, credit card number or other payment account number through the Site or when you otherwise voluntarily provide it to us. We may also combine that PII with publicly available PII and PII we receive from others or cross-reference with others. We use that combined PII for the purposes described in this Policy. If you voluntarily share with us " Sensitive Information ", for example, information related to your health or your affiliation with a particular group, that information may be stored in your reservation record for the sole purpose of serving you better and meeting your particular needs. For example, if you voluntarily convey a health-related need to us, we may store and use that information to provide a room with appropriate amenities. We do not collect or store Sensitive Information unless it is voluntarily provided by you.

How Does BW Red Carpet Inn Use Personally Identifiable Information Collected From Me?

BW Red Carpet Inn collects PII about our guests and visitors to the Site so that we can provide an experience that is responsive to our guests' and visitors' needs. BW Red Carpet Inn may use collected PII:

  • Fulfillment of Reservation or Information Requests: To fulfill your requests such as to complete your transactions and/or to book reservations at any Member Hotel worldwide through our central reservations system, or to respond to your requests that we send marketing, informational or other newsletters to you (and to personalize such newsletters and the Site to your preferences). For example, when you make a reservation through BW Red Carpet Inn, we may collect your credit card number or other payment account number, billing address and other information related to such purchase (collectively, "Payment Information") from you, and may use and disclose such Payment Information in order to fulfill your reservation. BW Red Carpet Inn maintains reservations systems and database computers in the United States as well as in other locations around the world which are intended to help BW Red Carpet Inn conduct business and to facilitate the operation and maintenance of our reservations system.
  • Administrative and Other Communications. From time to time, to send you important information regarding the Site, changes to our terms, conditions and policies and/or other administrative information (e.g., information about your travel reservations, such as reservation confirmations, shipping and/or billing information) or otherwise to inform you of products, programs, services and promotions of BW Red Carpet Inn and of third parties (including Affiliate Hotels) that we believe may be of interest to you.
  • Legal Obligations. To comply with legal and regulatory requirements or demands.

How Is Personally Identifiable Information Shared?

  • Guest data is gathered, stored, and process by Inc. for use consistent with's privacy policy .
  • Guest data will be provided to Best Western International for use consistent with Best Western International's privacy policy .
  • Affiliate Hotels & Third Parties. We may also share your PII with Affiliate Hotels and other third parties located around the world for purposes described in this Policy (for example, to send your reservation information to the applicable Affiliate Hotel.
  • Third Party Service Providers. BW Red Carpet Inn relies on numerous third party service providers to provide certain products and services on our behalf, including, but not limited to, credit card billing, reservation services, credit card/payment processing, IT services, customer service, e-mail delivery services, communication and delivery of promotional and marketing materials via e-mail and direct mail, administration, data analysis and other similar services. We may share your PII for the purpose of enabling these third parties to provide services you have requested or as otherwise necessary for the ongoing operation of BW Red Carpet Inn's business. In such event, these service providers either are contractually required to provide at least the same level of privacy protection as is required by the relevant principles of this Policy, subscribe to the Safe Harbor Principles and/or are subject to the EU Privacy Directive (or similar adequacy finding of the applicable jurisdiction).
  • Assignment. In the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of BW Red Carpet Inn's and/or the BW Red Carpet Inn Subsidiaries' business, assets or stock (including without limitation in connection with any bankruptcy or similar proceedings), we may transfer any and all information that we collect pursuant to this Policy.
  • Social Networking Forums. BW Red Carpet Inn may make available through the Site services (for example, message boards, forums and blogs, among other services) to which you are able to post information and materials. Please note that any information you disclose through such services becomes public information, and may be available to visitors to the Site and to the general public. We urge you to exercise discretion and caution when deciding to disclose your PII, or any other information, on the Site. WE ARE NOT RESPONSIBLE FOR THE USE OF ANY PII THAT YOU VOLUNTARILY DISCLOSE THROUGH SUCH SERVICES.
  • Law Enforcement; Emergencies; Compliance. We may use and/or disclose your PII (i) when we have reason to believe that it is necessary to identify, contact or bring legal action against persons or entities that may be causing injury to you, BW Red Carpet Inn, BW Red Carpet Inn Subsidiaries, Licensed Hotels, Affiliate Organizations or others; (ii) when we believe law or regulation (including laws and regulations outside your country of residence) requires it; (iii) as mandated by subpoena, court order, or legal process; (iv) to establish or exercise our legal rights, defend against legal claims or protect our operations or those of any BW Red Carpet Inn Subsidiaries, Licensed Hotels and/or Affiliate Organizations; (v) to protect the rights, privacy, safety or property of BW Red Carpet Inn, BW Red Carpet Inn Subsidiaries, Licensed Hotels, Affiliate Organizations, you or others; and (vi) to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of BW Red Carpet Inn's and/or BW Red Carpet Inn Subsidiaries' terms of use, or as otherwise required or permitted by law.

Non-Personally Identifiable Information

Because Non-PII does not personally identify you, we may use, and share with Affiliate Hotels and other third parties, Non-PII for any purpose, including to facilitate your ongoing access to and use of our Site, to best tailor our services to suit personal interests and/or to analyze visiting patterns. We and our service providers may collect Non-PII from sources such as environmental variables, including computer type (Windows or Macintosh), screen resolution, OS version, Internet browser and Internet browser version.

We may also collect Non-PII from sources such as "cookies" and so-called "pixel tags," "web beacons," "clear GIFs" and other similar technologies, and may engage third party tracking and advertising providers to act on BW Red Carpet Inn's behalf to track and analyze your usage of our Sites through the use of such technologies. These third parties collect and share with us, as we may request, Site usage information about visits to our Sites, measure and research the effectiveness of our advertisements, track page usage and paths followed during visits through our Sites, help us target and track use of our Internet banner advertisements on our Sites and on other sites, and track use of other links from our marketing partners' sites to our Sites.

If you do not want information collected through the use of cookies, there is a simple procedure in most browsers that allows you to automatically decline cookies, or to be given the choice of declining or accepting the transfer of a particular cookie, or cookies from a particular website, to your computer. Please be aware, however, that some functionality on the Site may not work if cookies are disabled. To learn more about cookies, please visit . We also collect Non-PII (e.g., interests, geographic location, etc.) when you voluntarily provide this information to us. Additionally, we may aggregate PII in a manner such that the end-product does not personally identify you or any other user of the Site, for example, by using PII to calculate the percentage of our users who are from a particular geographic location.

In instances where Non-PII is combined with PII (such as combining your name with your geographical location) the combined information will be treated by us as PII.

IP Addresses

Your IP Address is a number that is automatically assigned to the computer that you are using by your Internet Service Provider (ISP). This number is identified and logged automatically in our server log files whenever users visit the Site, along with the time(s) of such visit(s) and the page(s) that were visited. Collecting IP Addresses is standard practice on the Internet and is done automatically by many web sites. We use IP Addresses for purposes such as calculating Site usage levels, helping diagnose server problems and administering the Site. Please note that we treat IP Addresses, server log files and related information as Non-PII, except when we are required to do otherwise under applicable law.

Third Party Sites

The Site may contain links to third party web sites. These linked sites (including, without limitation, the web sites of Affiliate Hotels) are not under BW Red Carpet Inn's control and we are not responsible for the privacy practices or the contents of any such linked site, or any link contained in any linked site. We provide such links only as a convenience, and the inclusion of a link on the Site does not imply endorsement of the linked site by BW Red Carpet Inn. If you provide any PII through any such third party web site, your transaction will occur on such third party's web site (not the Site) and the PII you provide will be collected by, and controlled by, the privacy policy of that third party. PLEASE NOTE THAT THIS POLICY DOES NOT ADDRESS THE PRIVACY OR INFORMATION PRACTICES OF ANY THIRD PARTIES, INCLUDING, WITHOUT LIMITATION, LICENSED AFFILIATE HOTELS.


BW Red Carpet Inn believes that we have implemented security measures that provide reasonable precautions against the unauthorized access, disclosure, alteration or destruction of PII. Unfortunately, no data transmission over the Internet or data storage system can be guaranteed to be 100% secure. Please do not send us credit card information or Sensitive Information through e-mail or any undesignated area (such as, for example, submission of your credit card number in a "comment" field). If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), you must immediately notify us of the problem by contacting our Customer Service Department as set forth below in this Policy (note that if you choose to notify us via physical mail, this will delay the time it takes for us to respond to the problem).


If you change your mind, and no longer wish to receive marketing-related e-mails from us and on a go-forward basis, or if you would prefer that we do not share your PII on a go-forward basis with Licensed Hotels, Affiliate Organizations and/or with other third parties (other than BW Red Carpet Inn service providers), you may opt-out of receiving such marketing-related e-mails or from such sharing by contacting our Customer Service Department as set forth below in this Policy.

Please keep in mind that if BW Red Carpet Inn cannot disclose your PII to Licensed Hotels and/or Affiliate Organizations, we may be unable to provide you with all or certain reservation services, other services or membership-program-related benefits. Similarly, if BW Red Carpet Inn cannot disclose your PII to other third parties, such as BW R company partners (e.g., airlines), then we may not be able to provide all of the available membership program services to you (e.g., earning of frequent customer points with such companies) or such services may not be delivered as quickly or not at all.

We will endeavor to comply with your request as soon as reasonably practicable. Please note that if you opt-out as described above, we will not be able to remove your PII from the databases of Licensed Hotels, Affiliate Organizations or other third parties with which we have already shared your PII.

Access Rights

We take reasonable steps to ensure that the PII we use is accurate, complete and current to the extent necessary for the purposes for which we use the PII. We make a good faith effort to allow you the right to access and request that erroneous or inaccurate PII that is held by us be rectified. BW Red Carpet Inn may allow you to review certain PII through the Site or through other online means. Information about the availability of online means for reviewing your PII is generally available at the Site or on the printed materials where such type of PII was first submitted. You may also review your PII by contacting us through the Customer Service Department, as noted below. BW Red Carpet Inn will make all corrections and/or deletions of erroneous PII brought to its attention within a reasonable time period and as required by applicable data privacy regulations. We may need to retain certain information for recordkeeping purposes, and there may also be residual information that will remain within our databases and other records, which will not be removed therefrom. Finally, we are not responsible for removing or suppressing information from the databases of Licensed Hotels, Affiliate Organizations and other third parties with whom we have already shared your PII, or for limiting their use of your PII.

Retention Period

BW Red Carpet Inn only collects the personal information that it believes is necessary to perform the services that you seek from BW Red Carpet Inn and to comply with its obligations as otherwise outline in this Policy. We will keep your PII only as long as we need it for the purposes for which we collected it, or as permitted by law.

Note Regarding the Use of the Site by Children

The Site is not directed to individuals under the age of thirteen (13), and we request that such individuals do not provide PII through the Site.

Jurisdictional Issues

BW Red Carpet Inn does not represent or warrant that the Site or any part thereof is appropriate or available for use in any particular jurisdiction. Those who choose to access the Site do so on their own initiative and at their own risk, and are responsible for complying with all local laws, rules and regulations. We may limit the Site's availability, in whole or in part, to any person, geographic area or jurisdiction we choose, at any time and in our sole discretion. By submitting any PII to us, you consent to the transfer of PII to other countries, which may provide a different level of data security than in your country of residence. In addition, if we need to transfer any PII to Licensed Hotels, Affiliate Organizations and/or other third parties pursuant to this Policy please be advised that such entities may or may not be located in countries that are considered "adequate" pursuant to the EU Data Protection Directive or other laws. For individuals who are located in the EEA, you should be aware that because we comply with the Safe Harbor Principles, our transfers of PII from the EEA to the United States meet the adequacy requirements of the EU Data Protection Directive.

Dispute Resolution

If you feel that BW Red Carpet Inn has mishandled your PII in violation of Safe Harbor requirements, you should contact BW Red Carpet Inn through its Customer Relations Department with a written description of your complaint. After receiving such written description, a representative from BW Red Carpet Inn's Customer Relations Department will contact you to set up a time and manner to discuss your complaint. BW Red Carpet Inn is interested in addressing all legitimate complaints about its adherence to this Policy and the principles of Safe Harbor and will make a good faith effort to engage in communications to address any complaints. If these good faith efforts fail to resolve the dispute, then you shall have the opportunity to make use of an independent, dispute resolution procedure.

Contacting Us

If you have any questions regarding this Policy, please contact us by e-mail at, phone at (806) 364-0540, or please write to the following address:

Best Western Red Carpet Inn
Customer Relations Department
830 W 1st Street
Hereford, Texas, 79045
Attn: Customer Service

Please note that e-mail communications will not necessarily be secure; accordingly, you should not include credit card information or Sensitive Information in your e-mail correspondence to us.



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